How to write an invoice clients pay the same week.

Most late invoices are not a money problem. They are a friction problem. The client means to pay, opens the email on a phone between meetings, cannot tell what it is for, and parks it. Here are five small changes that remove that friction.

1. Put a date, not a term

“Net 30” asks your client to do maths. “Due Friday 26 September” does not. Dates get put in calendars; terms get forgotten.

2. One line per outcome

Describe what the client got, not what you did. “Homepage design, two rounds of changes” is easier to approve than “24 hours of design time”.

People pay for things they recognise. Name the thing.

3. A pay button, not a bank number

Every extra step between reading and paying is a place to stop. A button that takes a card or a bank payment in one tap removes the biggest one.

// in dotworkEvery invoice has a pay button by default. Card processing is 2.9% + 30¢, passed through at cost.

4. Send it on a Tuesday

Mondays are for inboxes, Fridays are for leaving. Invoices sent mid-week, in the morning, get opened while people are still at their desks.

5. Let software follow up

A friendly reminder three days before the due date, and one on the day, is not pushy. It is helpful. Write the wording once, then let it run.

  • Three days before: a heads-up with the pay button.
  • On the day: a short, warm nudge.
  • Seven days after: a plain note with the amount and the link.
Inès Laurent

Co-founder. Spent eight years as a freelance brand designer and still invoices a few old clients.

One note, every Friday.